Beiersdorf Inc. (BDF), the U.S. affiliate of Beiersdorf AG, in partnership with Big Brothers Big Sisters, hopes to raise $100,000 during its three-month consumer awareness campaign and fundraising initiative, which ends March 31st.

BDF’s app on facebook is encouraging shoppers to purchase NIVEA, NIVEA Men, Eucerin and Aquaphor products in-store and via online retailers. One dollar for every $10 spent will be donated to Big Brothers Big Sisters’ mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer consumers a sample of their choice.

“The 2013 Skin Care That Cares campaign with Beiersdorf made a significant impact on our online donations and volunteer inquires,” said Big Brothers Big Sisters of America President and CEO, Charles Pierson. “Beiersdorf’s support in 2014 will continue to elevate our capacity to serve more children facing adversity, and we are happy to have them as such a great partner.”

In 2013, Beiersdorf donated $266,000 and the campaign boosted online donations to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The company currently also runs an employee-led, work-based mentoring program that focuses on supporting youth in the local community.

In addition to online fundraising, which will continue through March 2014, Beiersdorf will spread the word on how consumers can do their share to mentor our youth.Throughout February, national retail partners such as Walgreens, Kroger, Rite Aid and numerous others will support the cause with in-store “Skincare that Really Cares” displays.

“Beiersdorf prides itself on being a skin care company that truly cares,” said Joe Oliveri, Vice President, Sales, Beiersdorf USA. “We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.”